

What is true potential?
True Potential is a college football recruiting service built to guide athletes and families through one of the most confusing and competitive journeys in sports. We combine years of recruiting experience with personalized, one-on-one coaching to help athletes showcase their abilities, connect with college coaches, and maximize their opportunities.
Our mission is simple: take the guesswork out of recruiting and put the focus back on your growth, confidence, and future. Whether you’re just starting your highlight tape or narrowing down scholarship offers, True Potential gives you the tools, strategies, and support to succeed at the next level.
GET A FREE
TALENT EVALUATION
Get a free assessment based on your film, measurables, and academics of the level of play you should be targeting in the recruiting process.
The results of this evaluation do NOT guarantee you can / can't play at a certain level! The goal is to HELP YOU focus your efforts on the best fit for you.
PLANS DESIGNED FOR YOUR NEEDS
Recruiting Jumpstart
100$For athletes just starting out.Valid for 12 months- Level of Play Assessment
- 30 Minute Consultation Call
- Create a Twitter / X Account
- Tools to Meet Eligibility Requirements
- Recruiting 101 Training
- Recruiting Calendar Breakdown
- Personalized Recruiting Graphic
- Discounted Access to In-Person Events
Exposure Plan
29.99$Every monthFor athletes who want 1-on-1 guidance at every step of the process.- Entire Recruiting Jumpstart Package
- 1 Hour Needs Assessment Call
- Creation of a Personalized Target School List
- 1-on-1 Assistance Creating a Hudl Highlight Tape
- Coach Outreach Training
- Hudl Training
- Monthly Check-In Calls
- Personal Development Training Sessions
- Discounted Access to In-Person Events
- Access to a Community of Other Recruits
Athletic Development
29.99$Every monthFor athletes looking to start the recruiting journey while preparing themselves physically for the next level. Can be virtual or in-person depending on location.- Access to Entire Recruiting Jumpstart Package
- 1 Hour Needs Assessment Call
- Personalized Weightlifting Programs
- Football Skills Training & Development
- 1-on-1 Nutrition Guidance
- Monthly Check-In Calls